Friction is the feature

Free. Easy. Endless. The internet’s promise. Result? Nothing’s valued.

Scroll. Click. Like. Forget. Read. Nod. Next. Infinite content. Zero weight.

Then, friction arrives. Suddenly, everything shifts.

Consider a paywall. Not a gate. A filter. Consider the hurdle to master a complex tool. Not a barrier. A crucible.

Why? Because effort demands attention. Commitment changes the game.

When people invest – time, money, focus – they show up differently. They lean in. Read slower. Think harder. Feel more. They’re not just consuming; they’re engaging. They bring themselves to the table.

This isn’t about gatekeeping value. It’s about revealing it. It’s about making space for what truly matters.

Skin in the game isn’t just about cash. It’s about care. It’s about valuing the effort, the learning, the outcome.

In a world that glorifies frictionless… maybe friction is the point. The feature, not the bug.